Portrait photo of Vlad Kutepov Web Designer

Product and web design with love to user and quality

I keep it simple, organised and on point. Focusing on reducing friction, bringing clarity and creating positive user experience.

delivering solutions with leading platforms

Services that I deliver

Icon of a desktop PC with geometric shapes inside

Web design

I design user-centered websites and membership platforms for founders, corporates and agencies. My approach includes user journey mapping, wireframing and design to ensure your website is optimised to solve user problem.

PRoduct design

I collaborate with you bringing your concept to market by working on product research, brand development and product packaging design.

SYSTEMS Integration

Websites don't do much standalone. I work with clients to digitalise business processes configuring data feeds and automation flows.

Recent projects

Bespoke or template based design, I can tailor to your budget.

See all work

See all Work

Holistic Health Clinic

2024

Pharmacology Manufacturing

2024

My approach to design

What problem are you solving? Why is this a problem?

I use questions and logical reasoning to lead my design decisions.

Whether it's a system, service or interface design - the less is more.

my services

My services

Photo of books such as Dieter Rams and The Way of Zen

How I design

PRACTICAL

I seek optimisation and results while focusing on high quality of work. Good design is innovative but it's not always necessary to reinvent the wheel.

FUNCTIONAL

I design intuitive and user-oriented solutions that serve their purpose. A user should not riddle how to use a product or interact with a system.

Aesthetic

I see visual appearance as a way to navigate emotions and user decisions.

Let's work together

Tell me about your project

If you are a small business owner and need an online store or a website for your service, I will work with you. If you are a CTO or a web design agency looking to outsource design for a corporate website, I will work with you. If you have an idea for a web app prototype with user accounts, dynamic content and conditional visibility - get in touch.

Submit a short brief and I'll come back if your project is something I can help you with.

I have limited availability that drives my hourly rate as well as selection of the problems I can solve.

Reach Out