I design to engage

My work encompasses a holistic approach to web design, guiding you through strategy, design, development, and the final website launch.

Portrait photo of Vlad Kutepov web designer

My digital journey started in 2017, with a white-label website builder project that was an expression of my passion for web design. This later became my portfolio piece for an interview with Atomix Design. Joining the team in 2018, I dedicated five years to perfecting user-centered design and problem-solving while rapidly learning from the team.

During that time I immersed myself in best practices for web design and UX heuristics. I eventually led full-cycle website builds—from discovery to design and development—always focusing on helping clients communicate effectively.

Portrait photo of Vlad Kutepov web designer on a black studio background

In November 2023, I launched vladkutepov.com and pivoted into freelance, focusing on design thinking and problem-solving. Beyond building websites, I shape brand identity and craft holistic digital experiences.

Design shapes our daily decisions and habits, from how we open a door to how we navigate an online storefront. I’m here to help you evolve your brand and build compelling digital experiences.

Curious to learn more? Reach out today.

My approach to design

What problem are you solving? Why is this a problem?

I use questions and logical reasoning to lead my design decisions.

Whether it's a system, service or interface design - the less is more.

my services

My services

View my recent projects

Bespoke or template based design, I can tailor to your budget.

See all Work

Holistic Health Clinic

2024

Pharmacology Manufacturing

2024

KB Flowers

2022

How I design

PRACTICAL

I seek optimization and results while focusing on high quality of work. Good design is innovative but it's not always necessary to re-invent the wheel.

FUNCTIONAL

I design intuitive and user-oriented solutions that serve their purpose. A user should not riddle how to use a product or interact with a system.

Aesthetic

I see visual appearance as a way to navigate emotions and user decisions.