I design to engage
My work encompasses a holistic approach to web design, guiding you through strategy, design, development and the final website launch.
My digital journey started in 2017, with a white-label website builder project that was an expression of my passion for web design. This later became my portfolio piece for an interview with Atomix Design. Joining the team in 2018, I dedicated five years to perfecting user-centered design and problem-solving while rapidly learning from the team.
During that time I immersed myself in best practices for web design and UX heuristics. I eventually led full-cycle website builds from discovery to design and development, always focusing on helping clients communicate effectively.
During that time I immersed myself in best practices for web design and UX heuristics. I eventually led full-cycle website builds from discovery to design and development, always focusing on helping clients communicate effectively.
In November 2023, I launched vladkutepov.com and pivoted into freelance, focusing on design thinking and problem-solving. Beyond building websites, I shape brand identity and craft holistic digital experiences.
Design shapes our daily decisions and habits, from how we open a door to how we navigate an online storefront. I’m here to help you evolve your brand and build compelling digital experiences.
Curious to learn more? Reach out today.
Design shapes our daily decisions and habits, from how we open a door to how we navigate an online storefront. I’m here to help you evolve your brand and build compelling digital experiences.
Curious to learn more? Reach out today.
Some of my past projects
Websites that I designed while working at Atomix / 2018 - 2023
How I design
PRACTICAL
I seek optimization and results while focusing on high quality of work. Good design is innovative but it's not always necessary to re-invent the wheel.
FUNCTIONAL
I design intuitive and user-oriented solutions that serve their purpose. A user should not riddle how to use a product or interact with a system.
Aesthetic
I see visual appearance as a way to navigate emotions and user decisions.
